Every page here is also a document. Use your browser's print or save-as-PDF and you get the same PDF that goes out by email, which is why these are laid out like sheets of paper.
EZO Content Pipeline · The Connected System
Every source you gave us feeds the machine
The old 11 steps existed to gather and re-check what these documents already contain. Wire the documents in directly, and the steps collapse into five - same standards, same owners, hours not weeks.
What to write · demand
SEO gap queuesLLM optimization plan (SEO Mgr)
430-page refresh listGSC decay x demand
Q3 OKRsleadership targets - shared, ingest queued
Who it's for · positioning
Marketing HQ KB 01-11ICPs · competitive · wedge · voice · pricing - shared, ingest queued
PMM Page Brief Process v1.0PMM Lead's 5-phase canon - new today
Website strategy outlinewhich pages exist, why - shared, ingest queued
What is true · product
Product-fact source of truth137 verified claims, citations required
Approved briefs + draftslive sprint docs, shared Fri-today
How it must be built
Sprint SOPschar counts · sections · CTAs = the rule checker's ruleset
QA relay + rubric rulebookeditorial layer, mechanized
Asana Sprint Trackertasks ↔ docs ↔ owners bridge
↓ ↓ ↓
1○Structured brief
assembled per the PMM Lead's own process; PMM approves, no longer hand-builds
absorbs: outline · research & SERP
2●AI draft
born inside the SOP structure - right sections, right counts, brief-grounded
absorbs: draft · editing
3●Machine QA check
find → fix → verify → re-check; every fix cites a fact; scorecard + journal
absorbs: content review · SEO review · rule-checking of all 6 reviews
4○One human review
judgment on the scorecard exceptions; results land on the team's own Asana tasks
absorbs: PMM · named · VP reviews (judgment kept)
5○Publish + verify
blogs automated, pages templated; done = live URL; AEO tracker measures weekly
absorbs: staging · publish